Dealerpalooza: Flashback
An event identity system for an annual summer party.
Each summer, Dealerpalooza energizes Waterfront Park in Burlington, VT allowing employees to celebrate the accomplishments of the past year. And the Flashback theme does just that alongside the intertwined rewind button acting as the “k” in the word mark. Bright and energetic colors draw the eye through the art and acknowledge the Go Big or Go Home attitude that Dealer.com and it’s employees exhume. A collage of employee images is an ode to the past, while also looking forward to the future.
GDUSA American Inhouse Design Award Winner — 2017
Swag and event signage
Tshirts, tank tops, cups, wristbands, and tattoos are just some of the swag created for this live music event. A tent with an arcade, a full size outdoor roller rink and a bewitching drinkery also fill the festival-like tent area. The signage correlates with the mood of each destination. Creating a seamless party atmosphere.
